Grey Area: How ‘Fifty Shades’ Dominated the Market by Emily Eakin | NYRblog | The New York Review of Books:
Beginning in 2009, Leonard posted, under a different title, a version of the Fifty Shades trilogy on a well-trafficked fan-fiction forum devoted to the Twilight series, the vampire-themed romance blockbusters by Stephenie Meyer. Leonard’s “TwiFic” shed Meyer’s supernatural story line and transposed the largely chaste love story of her protagonists, Edward and Bella, into a sexually explicit register. Like many fan-fiction writers, Leonard uploaded her work in serial installments, a method that enables readers to weigh in as the story progresses and allows writers to incorporate feedback as they go. Writers also read one another’s fan fictions and can infer, from the number and tenor of reader responses, what kinds of stories are popular. Leonard’s story reportedly received more than 37,000 reviews, and was read by untold thousands more who did not post reviews.
Early in 2011, after amending the work and expunging all traces of its connection to Twilight, she contracted with a small Australian press to publish it as the Fifty Shades trilogy, in ebook and print-on-demand paperback formats. By March of this year, when Vintage acquired the rights to the trilogy for more than a million dollars, all three books were at or near the top of The New York Times’ combined print and ebook bestseller list.