The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth - Derek Thompson - The Atlantic: Where did the digital money go? It went to new online marketplaces, and apps, and sites. And Google. Yeah, basically the money went to Google. In 2006, Google made $60 billion less than U.S. newspapers and magazines. Now it makes more ad money than all of U.S. print media combined. Wow.