25 July, 2013

Atul Gawande: How Do Good Ideas Spread? : The New Yorker

Atul Gawande: How Do Good Ideas Spread? : The New Yorker: In our era of electronic communications, we’ve come to expect that important innovations will spread quickly. Plenty do: think of in-vitro fertilization, genomics, and communications technologies themselves. But there’s an equally long list of vital innovations that have failed to catch on. The puzzle is why.