Voter Study Group and why Obama voters defected to Trump.: "This is a portrait of the most common Obama-to-Trump voter: a white American who wants government intervention in the economy but holds negative, even prejudiced, views toward racial, ethnic, and religious minorities. In 2012, these voters seemed to value economic liberalism over a white, Christian identity and backed Obama over Romney. By 2016, the reverse was true: Thanks to Trump’s campaign, and the events of the preceding years, they valued that identity over economic assistance. In which case, you can draw an easy conclusion about the Clinton campaign—even accounting for factors like misogyny and James Comey’s twin interventions, it failed to articulate an economic message strong enough to keep those populists in the fold and left them vulnerable to Trump’s identity appeal. You could then make a firm case for the future: To win them back, you need liberal economic populism.
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